It has been argued in this treatise that eastern and western attitudes to literary criticism cannot be one, or even similar. All efforts by writers/critics of the Indo-Pakistani sub-continent to absorb western philosophies or methodologies have ended in a fiasco. None of the Urdu writers from Hali down to the moderns has ever been able to apply, successfully, any western critical methodology to a creative writing in Urdu. It is not that they were not able critics. It is because eastern and western ways of thinking and feeling are drastically different from each other. Consequently literature produced in eastern societies and representing our cultural values cannot be evaluated by applying theories or methodologies developed in a different system of philosophical, cultural and social values. Hence this is a futile activity and must be abandoned altogether.