Integrating Discourse Historical Approach (DHA) with a questionnaire survey, this article examines four overlapping layers of Pakistan's linguistic context which lead to determine language attitude(s) and personal and group identities of Pakistan's social media users. This article investigates how social media comments, through the preference of English and Urdu-English hybrid code, exhibit linguistic apartheid. Language preference of Pakistan's social media users is one of the means to project their personal/collective identity(ies) and is intrinsically linked with the country's discursive space. The main argument of this article, therefore, is that the current identity paradigm and discourse situation of Pakistan are embedded in its colonial past and socio-cultural tradition which needs to be studied systematically.