Rhetorical Figures in Pakistani Newspaper Articles: A Manifestation of Ideology Investment via Discourses

Dr. Shirin Zubair; Dr. Snobra Rizwan

Journal of Research (Languages and Islamic Studies), Vol # 9, Issue # 1
Rhetorical Figures in Pakistani Newspaper Articles: A Manifestation of Ideology Investment via Discourses

Rhetorical Figures in Pakistani Newspaper Articles: A Manifestation of Ideology Investment via Discourses

Dr. Shirin Zubair/
Dr. Snobra Rizwan/
June 30, 2006

Keywords

Rhetorical Figures Newspapers Ideology Discourse Propagation Pakistani

Abstract

The rhetorical figures or figures of speech are employed in the discourses by the addressers or authors for the sake of emphasis, freshness of expression, or clarity. This paper investigates the instances of figures of speech (which fall in the category of tropes) in the discourses of Pakistani newspapers articles where they seem to be serving the purpose of persuasion and consent winning in the process of ideology investment through the discourses. The newspapers of Pakistan present a truthful account of sentiments, ideologies, worldview, biases, preferences, values, beliefs and cultural norms of its people. The discourses of newspapers in Pakistan are used to pursue social, economic and political (i.e. hegemonic) goals crafted by government authorities or ruling or privileged group of the society. In this paper it has been established that the figures of speech are forged in the discourses of Urdu and English newspaper articles of Pakistan with almost equal inclination and fervour which is manifestations of their utility and value as a tool for ideology propagation.

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How to cite

Zubair, D. S., & Rizwan, D. S. (2020). Rhetorical Figures in Pakistani Newspaper Articles: A Manifestation of Ideology Investment via Discourses. (جرنل آف ریسرچ (اردو, 9(1), 11–26. https://jorurdu.bzu.edu.pk/website/journal/article/5e81fe874e6a4/page

Retrieved from https://jorurdu.bzu.edu.pk/website/journal/article/5e81fe874e6a4/page

More citation formats

ACM SIG Proceedings

[1]Zubair, D.S. and Rizwan, D.S. 2020. Rhetorical Figures in Pakistani Newspaper Articles: A Manifestation of Ideology Investment via Discourses. (جرنل آف ریسرچ (اردو. 9, 1 (Mar. 2020), 11–26.

ACS Nano

(1)Zubair, D. S.; Rizwan, D. S. Rhetorical Figures in Pakistani Newspaper Articles: A Manifestation of Ideology Investment via Discourses. (جرنل آف ریسرچ (اردو 2020, 9 (1), 11–26.

ABNT

ZUBAIR, Dr. Shirin; RIZWAN, Dr. Snobra. Rhetorical Figures in Pakistani Newspaper Articles: A Manifestation of Ideology Investment via Discourses. (جرنل آف ریسرچ (اردو, v. 9, n. 1, p. 11–26, 30 Mar.2020.

Chicago (author-date)

Harvard (Cite Them Right)

Zubair, D.S. and Rizwan, D.S. (2020) “Rhetorical Figures in Pakistani Newspaper Articles: A Manifestation of Ideology Investment via Discourses”, (جرنل آف ریسرچ (اردو, 9(1), pp. 11–26. Available at: https://jorurdu.bzu.edu.pk/website/journal/article/5e81fe874e6a4/page (Accessed: 16 May 2026).

IEEE

[1]D. S. Zubair and D. S. Rizwan, “Rhetorical Figures in Pakistani Newspaper Articles: A Manifestation of Ideology Investment via Discourses”, (جرنل آف ریسرچ (اردو, vol. 9, no. 1, pp. 11–26, Mar. 2020, Accessed: May 16, 2026. [Online]. Available: https://jorurdu.bzu.edu.pk/website/journal/article/5e81fe874e6a4/page

MLA

Zubair, Dr. Shirin, and Dr. Snobra Rizwan. “Rhetorical Figures in Pakistani Newspaper Articles: A Manifestation of Ideology Investment via Discourses”. (جرنل آف ریسرچ (اردو, vols. 9, no. 1, Mar. 2020, pp. 11–26, https://jorurdu.bzu.edu.pk/website/journal/article/5e81fe874e6a4/page.

Turabian (full note bibliography)

Zubair, Dr. Shirin, and Dr. Snobra Rizwan. “Rhetorical Figures in Pakistani Newspaper Articles: A Manifestation of Ideology Investment via Discourses”. (جرنل آف ریسرچ (اردو 9, no. 1 (March 30, 2020): 11–26. Accessed May 16, 2026. https://jorurdu.bzu.edu.pk/website/journal/article/5e81fe874e6a4/page.

Vancouver

1.Zubair DS, Rizwan DS. Rhetorical Figures in Pakistani Newspaper Articles: A Manifestation of Ideology Investment via Discourses. (جرنل آف ریسرچ (اردو [Internet]. 2020 Mar. 30 [cited 2026 May 16];9(1):11–26. Available from: https://jorurdu.bzu.edu.pk/website/journal/article/5e81fe874e6a4/page

AMA

1.Zubair DS, Rizwan DS. Rhetorical Figures in Pakistani Newspaper Articles: A Manifestation of Ideology Investment via Discourses. (جرنل آف ریسرچ (اردو. 2020;9(1):11–26. Accessed May 16, 2026. https://jorurdu.bzu.edu.pk/website/journal/article/5e81fe874e6a4/page

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