The rhetorical figures or figures of speech are employed in the discourses by the addressers or authors for the sake of emphasis, freshness of expression, or clarity. This paper investigates the instances of figures of speech (which fall in the category of tropes)  in the discourses of Pakistani newspapers articles where they seem to be serving the purpose of persuasion and consent winning in the process of ideology investment through the discourses. The newspapers of Pakistan present a truthful account of sentiments, ideologies, worldview, biases, preferences, values, beliefs and cultural norms of its people.  The discourses of newspapers in Pakistan are used to pursue social, economic and political (i.e. hegemonic) goals crafted by government authorities or ruling or privileged group of the society. In this paper it has been established that the figures of speech are forged in the discourses of Urdu and English newspaper articles of Pakistan with almost equal inclination and fervour which is manifestations of their utility and value as a tool for ideology propagation.

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