Musharraf Alam Zauqi's novel "Pokemon ki Duniya" brings forth the conflict between the traditionally established structure of social values and the current metamorphosis of the moral codes affected by neo-imperialism, consumerism, media, globalization, internet, chatting and junk food etc. This novel, in the perspective of Hindustan, discusses the cultural and the civilization degeneration of the third world countries with the special focus on the changing attitudes towards gender issues. This attitudinal shift causes a "future shock" in that it, despite having a rapport with progressive and social process, is rooted in the consequences of consumerism and globalization. "Pokemon ki Duniya" triggers a debate on the above mentioned transformation and its consequences. This article puts on the thematic variants, their basis, scope and the variegated artistic techniques used in this novel.